I only have a theory - since this is the first I've seen anyone with this problem... it works fine with me, my friends, and other members of other sites - my (and the others) settings are saved so we don't have to re-configure everytime we load the game up.
I have a logitech dual action, so maybe the different type of controller is the culprit here. Three of you mentioned you use PS controllers with an adapter. I don't know why that would cause the game to not save your settings... but that's where the evidence is pointing.
So.... a fix/patch from EA would be helpful. I'll post a message about it at the official EA hockey forums.
EDIT: I've posted a message at the OFFICIAL EA hockey board - and Shawn is part of the EA staff that also owns the site. I posted in an existing thread to see what happens.
Read it:
http://eahockey.com/forums/showthrea...0059#post10059